Daily, Weekly, or Monthly?
If you’re running a mortgage advisor blog on your website, that’s a great way to get your brand noticed. However, it can only achieve its maximum potential if you’re committed to blogging regularly. It’s fair to say that blogging can be quite a significant time commitment.
You need to put in enough time and effort to ensure that you’re creating content that will not only be interesting and engaging to read, but that will also drive up traffic to your website while boosting your visibility to the search engines. With all of this in mind, it isn’t too surprising that many mortgage advisors are asking “how often should a mortgage advisor blog?”
The Hard Facts
Before we answer the question “how many blog posts should mortgage advisors publish?” let’s first take a look at the research. Evidence from Hubspot has revealed that companies publishing at least 16 blog posts each month experienced 3 ½ times more traffic when compared with companies publishing between 0 and 4 posts during the same time period.
That equates to roughly 4 posts per week, and that’s a lot of content! It also adds up to a lot of time, since research has shown that the average blog post takes around four hours to write. So, is it really worth blogging so frequently?
Why Should Mortgage Advisors Blog Frequently?
The primary reason for mortgage advisors to blog frequently is that it increases the chances of their website being found by users when searching for relevant content. This, in turn, boosts the likelihood of the content being shared on social media platforms. It makes sense that the more mortgage advisor content you put out there, the more likely it is to be spotted.
However, there’s one significant caveat to this – the content has to be high-quality. There’s no point in publishing substandard blog posts for the sake of meeting an arbitrary monthly target. In fact, doing this may even be detrimental to your marketing strategy since you run the risk of appearing unprofessional and undoing any benefits that your well-crafted, expert posts have achieved. The next question then has to be “what should my mortgage advisor blog posting frequency be?”
Establishing Goals
The first step when you create mortgage advisor blog content is to determine the goals of each post. Whatever you do, simply publishing content because you feel you need to post something is never a sensible strategy. You need to have a clear objective about what the post should achieve, whether it be attracting more readers, converting those readers into clients, or ranking more highly in the search engine results. When you know the purpose of each post, you can then create well-tailored content that helps you meet each goal.
Thinking Quality, Not Quantity
It can be tempting to try to create as many mortgage advisor blog posts as possible in an attempt to get your website noticed, but if those posts are poor quality, you could harm the authority you’ve already built up as an expert in your field. Your content must be relevant, timely, free from errors, thorough, and engaging so your target audience wants to read them and feel inspired enough to want to learn more about your brand.
Taking A Realistic Approach
One of the most important considerations is to be realistic about your abilities when it comes to blogging. It stands to reason that you and your team are very busy, and it’s unlikely that you have either the time or the resources to publish fresh material several times each week. Therefore, your publishing schedule must be worked out to suit your needs. For many mortgage advisors, the best approach is to find a more convenient and time-saving solution.
Content For Mortgage Advisors is on hand to simplify the process of creating high-quality blog posts for your website that will achieve your goals and drive up traffic to your pages.
Sign up today for our subscription plan or arrange a 15-minute discovery call, and find out more about how we can help you find the volume of engaging and relevant mortgage advisor content that you’re looking for at a cost-effective price.