4 Marketing Mistakes That Mortgage Advisors Must Avoid

A Good Marketing Strategy Can Bring Enormous Benefits To Your Business

Coming up with effective marketing strategies isn’t always easy, and there are some mortgage advisor marketing mistakes that must be avoided.

While a good marketing strategy can bring enormous benefits to your business, delivering more leads and increasing brand exposure, if you fall into one of the marketing traps your efforts could be significantly undermined.

With this in mind, here are four marketing mistakes to steer clear of.

1.Using Poor-Quality Images

Using high-resolution, sharp images to accompany your marketing materials is essential. If your imagery is unclear or blurry, you won’t be able to make the right impression. From social media infographics to featured images on blog posts, you must take care that they are brand consistent and convey the correct message to your target audience.

2.Posting Low-Quality Content On An Infrequent Basis

Mortgage advisors all-too-often take an inconsistent approach to content writing. They may publish posts only very infrequently, or produce low-quality content that offers little or no value to the reader. Committing to a regular schedule of blog posts is vital, but it’s just as important to deliver engaging, informative, and above all, relevant content too that establishes your brand as a leading industry authority and that gives your readers the answers they need.

3.Having A Slow And Unresponsive Website

If your website content loads very slowly or isn’t responsive when viewed on mobile devices, that’s a major error. When websites are slow to load, visitors rapidly leave and the search engine pushes your content down the listings even further.

As the Google algorithm is now “mobile first”, if your site cannot be properly viewed on all types of device, it will fail to rank highly too. You need to pay attention to your analytical metrics to see where changes need to be made. In some cases, your site may even need a complete redesign to bring it in line with the accepted modern standards.

4.Poor Branding

Your mortgage advisor website is only as strong as its underlying branding. If you cut corners with your colour scheme, logo, imagery, styles, iconography, and fonts, you’ll create a very poor impression if your company to your audience.

It’s important to take a cohesive approach to branding too. Your brand must be instantly recognisable across all of its media channels and content types so that it becomes reinforced in the minds of your audience. Don’t forget, too, that your brand voice is important. Make sure that all of your content reflects your brand identity and maintains the same tone throughout.

Facing Your Marketing Challenges

It’s no wonder that marketing presents so many challenges for mortgage advisors, but with Content For Mortgage Advisors’ help, the content element of your strategy can be managed far more cost-effectively and efficiently.

When you register, you gain immediate access to an extensive article library of professionally-written, SEO-optimised content tailored to the specific needs of mortgage advisors. You can use these articles on your blog, website, social media platforms, or email newsletters to expand your reach, engage your audience, and boost your authority. Get in touch with us today to find out more.

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