How Do Guest Articles Fit Into Your Blogging Strategy?
Articles by guest experts is an excellent way of boosting your client numbers when you’re a mortgage advisor, as it’s a strategy that can help you put your brand in front of more prospects. But what are guest articles? And who should you ask to write them for you? How do guest articles fit into your strategy? Let’s take a closer look at the importance of guest expert articles for mortgage advisors.
What Are Guest Articles For Mortgage Advisors?
If you decide to opt for a guest article strategy, you simply bring a guest expert in to discuss a topic that your audience will find relevant. They create a blog post for you that will address your audience’s needs and answer their question, then both of you can share if with your networks to allow both of your prospects to learn about your brands and your expertise.
What Should Be Included In A Guest Article?
There are no hard and fast rules about this. You may wish to interview the guest expert about their experiences or expertise in the field then write up the article yourself. Alternatively, you may wish the guest to write their own post on a topic that will resonate with your clients. As long as the content included in the post is something that is relevant for your readership and that will encourage them to read on, it’s ideal for inclusion in a guest post.
Who Can Write Guest Articles For Me?
As a mortgage advisor, it makes sense to liaise with experts in fields that are connected to your own. For example, you may wish to partner with any of the following:
- Mortgage brokers
- Estate agents
- Mortgage lenders
- Financial advisors
Inviting somebody who serves a similar clientele to you is the key here. You can form a reciprocal arrangement, whereby they do a post for your site and you do one for theirs. It’s an excellent way of expanding your influence and reaching a wider audience.
Including Guest Articles In My Mortgage Advisor Content Strategy
One of the great things about using guest articles is that you can escape the onerous task of creating fresh content, if only for a little while. But, while including guest articles in your content strategy is a good idea, you shouldn’t rely on them for the bulk of your content. One of the primary aims of your blog is to establish yourself as an authority in your field and to build up your readers’ trust in your mortgage advisory brand.
You can only do this by creating and publishing informative articles yourself that demonstrate your expertise and experience. Most of your mortgage advisor content should be unique and personalised for your business, and include information that is relevant and engaging for your prospective and existing clients.
Since it can be difficult to come up with great ideas for content on a regular basis, registering for instant access to premium quality mortgage advisor marketing content is the best course of action. Here at Content for Mortgage Advisors, that is our speciality. Get in touch with us today to find out more and to arrange your no-obligation call.