Building Up Your Followers On Social Media Is An Excellent Way To Develop A Strong Community Of Advocates For Your Brand.
Investing in creating excellent mortgage advisor content is just the first step of the process when it comes to raising awareness of your brand and boosting your revenue. You also need to increase your readership.
While numbers aren’t always the be-all and end-all (after all, it’s better to attract a small but relevant audience to your blog than a large but irrelevant one), it’s still important to grow your readership over time in order to yield improved results for the business.
So, how can you attract more readers to your blog?
Here are a few top tips.
Consider Display Advertising
One way of increasing the reach of your brand is to harness the power of Google Ads, and one way of doing this is to use Display Advertising. Rather than showing your ads in Google’s search engine results, it will show your ads in the side bar to visitors of other websites based on the criteria defined in your settings.
It’s an effective way to get your brand noticed by a wider audience and can be a cost-effective way to increase your readership.
Optimising Social Media Profiles
Publishing your content on your social media platforms on a regular basis is a good way to generate referral traffic to your website. There are also various social media tools such as Facebook Ads that allow you to target content promotions at specific audiences.
Having a clear strategy is place is vital when it comes to optimising social media campaigns, but building up your followers on these channels is an excellent way to develop a strong community of advocates for your brand.
Building Up Your Subscriber List
Client newsletters are also an effective way of increasing your readership so if you haven’t launched one yet, it’s time to consider putting on in place. Your newsletter needs to contain appealing and engaging content that answers prospective clients’ questions and addresses their unique pain points.
Encouraging those who engage with your content or who visit your website to register to receive your newsletter through strong calls to action is one way to boost your readership and to widen your brand’s reach to a more extensive audience.
Looks Again At Your Brand’s SEO Strategy
Organic channels like Google Search represent an excellent way to drive up your blog readership. Increasing the traffic from the search engine to your site is vital for your success, and that means publishing relevant, high-quality content that is appealing to users and that includes the most relevant and well-researched keywords that your prospective readers are searching for online.
This can seem to be an insurmountable hurdle for many mortgage advisors who are simply too busy doing their day jobs to generate engaging high-quality content on a regular basis. However, there are solutions to this problem.
Our personalised library of mortgage advisor-tailored content represents the easiest, most cost-effective, and efficient way to enhance your brand’s SEO strategy.
You can find out more about how our content can help you increase your readership by clicking here.