Outsourcing Your Content Creation Is An Investment!
If you’re thinking about starting a blog for your mortgage business, you may be wondering, “What exactly does a content writer do?” and, “Is hiring a content writer worth it?”. You may even be asking yourself, “Can’t I just do it all myself?”
These are excellent questions and you’re not alone in asking them.
Outsourcing your blog management is an investment, but with the right person, it will pay off. In this article, we’ll answer the question “What does a content writer do?” and share why hiring a content writer can help your business.
What Does a Content Writer Do?
1. Help You With Your Content Strategy
Knowing where to start with managing a blog is a sticking point for many mortgage advisors. There’s a lot of planning involved in creating a content strategy. Most mortgage advisors who have a blog use it to drive traffic to their website and convert visitors to customers. When you hire a content writer, you get expert advice about how to create lead-generating content.
2. Undertake Keyword Research for You
Unfortunately, blogging about random topics won’t generate traffic. Successful blogging is all about knowing what to write about. Keywords are terms your clients are searching on the web. Things like “How much can I borrow?” and “Should I hire a mortgage advisor?” are examples of keywords new leads could be searching for online.
Finding these keywords is a skill. While you can learn about keyword research yourself (and pay for related services), a content writer can easily do this for you as part of the job.
3. Write Expert Content With a Quick Turnaround
Knowing how to write and knowing how to write blog content are two different skills. You have to know how to write content that’s mobile-friendly, accessible, search engine optimised, sales-funnel orientated and so much more. A content writer who specialises in financial advice blogging and search engine optimisation (SEO) knows how to do this for you. Plus, they can often do it quickly.
Why Should You Hire a Content Writer?
1. It Will Save You Time
If we could repeat this point several times, we would! The bottom line is (and always will be) that hiring a content writer will, without doubt, save you time. Firstly, they do all the writing and researching for you. Secondly, keywords and SEO strategies change all the time. Content writers keep up to date with changes as part of the job – so you don’t have to.
2. Get the Job Done Properly
Blogging sounds like an easy thing to do – which can be true if you know what you’re doing. But learning everything and getting it right takes time. When you hire an expert content writer, you won’t need to worry about making mistakes. You can trust that your writer is doing the best they can to make your mortgage blog a success.
Enquire With Us Today
At Content For Mortgage Advisors, we specialise in creating high-quality blog content for Mortgage Advisors. Our expert services are used by mortgage advisors across the UK to help with lead generation and content marketing. To learn more about how we can help you, book a discovery call with us today or give us a call on 01905 885444