Knowing the Metrics of Your Mortgage Advisor Content Marketing is Really Crucial
Creating a strong content marketing strategy is a vital element when it comes to achieving success for your mortgage advisory business. However, your campaign doesn’t come to an end once a piece has been published. To ensure your strategy is as successful as possible, you have to stay on track with everything that happens with that piece once it has been posted.
Even when you believe that you’ve written an excellent blog post solving one of your prospective clients’ key pain points, the data could say something entirely different. Therefore, measuring how successful your mortgage advisor content marketing is couldn’t be more crucial.
With this in mind, here are some of the top metrics you need to use to ensure your content is meeting its objectives.
Measuring Traffic
One of the simplest metrics to keep track of is how many visits people are making to each piece of content you create. That will help you gain a clear understanding of how successful each piece has been. More traffic means more engagement, and when a lot of organic traffic is coming your way, it shows that your SEO strategy is also working, pushing your content up the SERPs so that it gets lots of hits. If the traffic is being driven from elsewhere (for example social media sites or your newsletter), you can see your marketing effort in that direction is also a success.
How Long Visitors Are Staying On Your Page
The time spend on your page is another key indicator of how popular your content is. The longer visitors remain on your content, the greater the chance that they’re reading your blog in-depth. This metric can also be used to inform your future topics.
Total Views Per Week And Month
This metric indicates how easy your page is for visitors to find as well as how good the content’s quality is. Posts that have a high page view figure are pulling in large amounts of organic visitor traffic.
The Bounce Rate
This metric represents how many visits to your website have ended with no interactions having been made. As an example, if a user has clicked on your post but then left without reading any other content, it will register in the bounce rate. While this figure doesn’t always mean the visitor didn’t read that specific page, it does reveal that they lacked sufficient engagement to carry on reading your website. High bounce rates suggest you have poor content, misleading headlines, or unclear Calls To Action.
Number Of Pages Per Session
Similar to the bounce rate, the data of pages per session reveals the number of pages your visitors have visited before they left your website. This is a key metric as having a lower bounce rate may make you fall into a false sense of security without taking into account the number of pages they’ve visited per session. If your visitors only click through to one further page before they leave, it may imply most of your content isn’t meeting the same high standards as the initial piece that they engaged with.
Professionally Created Content Boosts Visitor Numbers
Monitoring your content’s metrics is vital to achieve maximum success, but what action can you take if you discover that your content isn’t meeting its true potential? Using professionally created content is the best way to ensure your visitors are not only driven to your website, but remain engaged when they have arrived at your pages. You can benefit from a extensive range of professionally created content that is tailored to meet the needs of mortgage advisors by registering here.