Generating more mortgage leads and boosting client numbers is key to staying ahead of your competitors
If you’re running a mortgage advisory firm, you’re probably already all-too-aware of the competitive nature of your business. Generating more mortgage client leads and boosting your client numbers is key to staying ahead of your competitors, but how can you achieve these goals effectively, efficiently, and affordably?
So here are two simple suggestions that could help you make a difference.
1.Improve Your Company Website’s SEO
Perhaps the single most effective thing you can do to boost your client numbers is to improve the SEO of your mortgage advisor website. Mortgage advisor SEO, or Search Engine Optimisation, affects the ranking of your site’s content in the search results.
A higher rank means that more clients will find your company. Ideally, you want to be on the first page of the results, and preferably, within the first few listings on that page. Therefore, you need to pull out all the stops to rank as highly as you can.
One way to do this is to choose the right keywords and key phrases and then implement them form, or your phone number and email. After setting up the page, you simply refresh its copy a couple of times a year to inform the search algorithms that the page is still being used.
Since the page is sure to rank highly, it will enable new clients to naturally find it when they carry out a search for relevant content. The knowledgeable nature of the content will impress them and, confident that you are an expert in the mortgage industry correctly in your content so the Google search algorithm will know what the page is covering.
One effective way to achieve this is by creating landing pages. These are pages that exist for solely one purpose. So if, for example, you want to target individuals who are seeking advice about buy-to-let mortgages, it makes sense to create a webpage using the phrase “buy to let mortgages” within the header.
The remainder of the webpage can then feature words like “landlord” and “tenant”, as well as phrases such as “help with buy-to-let”, and “is a buy-to-let mortgage right for me?” Within the content, you can provide tips and advice about the benefits and disadvantages of buy-to-let mortgages to showcase your expertise in the field, and also ensure the page is geared up for conversions with an integrated enquiry web and can be trusted, they will then submit their enquiry.
2.Expand Your Use Of Social Media
You may never have considered the possibility of using social media platforms to find more mortgage clients for your business. On the other hand, you may have already acknowledged the benefits of Facebook, Instagram, and other similar networks but found it difficult to use them to their best advantage.
The top benefit of utilising social media for mortgage advisors is their ability to enable you to connect easily and efficiently with more new clients. As the modern alternative to word-of-mouth advertising, social media is the first port of call for anyone who is keen to share their experiences with any company. Furthermore, social media websites give mortgage advisors the opportunity to actively seek out potential customers through organic and paid marketing.
While social media usage can enable you to connect with brand-new clients, it can also help to boost your customer numbers by earning repeat business from existing ones. If you provide your clients with an excellent experience, it’s likely they’ll follow your page. As long as you remain active on the platform, those clients will see your content frequently, and, when they’re ready to buy another property or remortgage their home, it’s likely they’ll come to you for help.
Seeking Professional Help
As a busy mortgage advisor, you may lack the necessary time and resources to invest in your content marketing strategy. That’s why you could benefit from professional mortgage advisor content marketing advice. Here at Content For Mortgage Advisors, we have the expertise and knowledge to boost your strategy and help your company to grow and thrive.
You can also arrange a discovery call to find out more about how our professionally-written content could help you achieve your mortgage advisor marketing goals.