Why We Created Content For Mortgage Advisors

Content For Mortgage Advisors Subscription Service

To put it simply, we have already seen huge success with our sister site, Content for Estate Agents, and after numerous requests for mortgage-based content from independent mortgage advisors, we decided to create Content For Mortgage Advisors to feed the demand.

With a CeMap qualified mortgage advisor in the family, it was only natural for us to expand into the mortgage sector, so the decision was easy!

With more than 17 years of running a business, we know first hand that there are times when as the ‘wearer of many hats’ you simply cannot devote hours to every aspect of your mortgage advice business.

Somewhere along the line, different parts of your business are prioritised and the aspects that you cannot co-ordinate without some help, advice or intervention get unintentionally left behind. This is perfectly normal because of course, every business owner wants to concentrate on what they do best.

For many mortgage advisors, the whole ‘content marketing aspect’ is an area that is overlooked, and for entirely genuine reasons.
  • You don’t have the time
  • You don’t know where to start
  • You don’t really know what’s involved
  • You don’t know what to write about
  • You’re not a great writer
It’s easier to ignore the task than add it to your list of things to do – right?

But content marketing is absolutely vital for promoting your mortgage advice business in this digital age and those who don’t embrace this fact will find themselves left behind.

To be honest, for years, we too struggled to find the time to keep on top of our blog pages because, quite frankly, it can be a full-time job in itself. That was until we started seriously planning ahead, we got organised and made sure we spent dedicated time creating a bank of articles on a monthly basis that we could pull from and add to our blog pages when required.

What this meant was that there was no longer that blind panic on blog post days – which incidentally should be twice a week if you really want to be on top of your game – where we wouldn’t be able to decide on a topic to write about so instead we simply plucked a random, irrelevant subject from thin air, just to get something out there.

But, we have learned that there is no point in ‘filling space’. It doesn’t work.

Knowing exactly how frustrating it is to try and find the time and inclination to settle on a topic, then research it thoroughly, write decent content, source relevant images, edit and proofread – a process that can take a non-creative a couple of days at the very least, and that’s just for one article – we realised that independent mortgage advisors would truly benefit from having reliable, anytime access to an on-demand library of industry and location relevant high-quality articles.

All mortgage advisors should have the opportunity to easily harness the power of content marketing and use it to create a successful business

We want you to drive more traffic to your mortgage advice business effectively so that you become more profitable, without worrying about restrictions due to time, cost or ability, and that’s precisely what we have created for you in the form of Content for Mortgage Advisors.

We look forward to welcoming you!

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